Benefits of Using Floor Graphics

Floor graphics have become a powerful tool in both commercial and public spaces. They can transform any area — be it a bustling retail store, a high-traffic hotel or a large event venue — into an engaging and functional environment.

In this guide, we explore what floor graphics are, how they work and the benefits they offer.

What are floor graphics and how do they work?

Also known as floor decals or stickers, these products are suitable for both indoor and outdoor use in commercial and non-commercial settings. They are easily applied to different surfaces, including soft carpets, textured concrete or hard timber.

Featuring strong, pressure-sensitive adhesives, floor graphics are made to stay securely in place, even in high-traffic areas. Many are designed with slip-resistant and anti-scratch properties for greater durability. Floor decals are also highly customisable, allowing you to choose any design, whether it's text or imagery.

Key advantages of using floor graphics

Customisable and easy to use, floor graphics are ideal for various environments. Learn how they can impact your space:

• Enhance wayfinding and navigation

Floor graphics can create a welcoming and inviting atmosphere for visitors. Arrows, paths and other directional symbols can aid in minimising confusion and improving traffic flow. Important locations such as restrooms, exits, information desks and elevators can be highlighted with floor stickers.

In spaces like trade shows, exhibitions and large retail stores, floor graphics can delineate different zones and pathways. This organisation helps attendees and shoppers navigate through different sections, ensuring they don’t miss out on any key areas or displays.

Likewise, in bustling stores and buildings, high-traffic areas like entrances and lobbies often become congested. Clear directional floor decals can keep visitors moving smoothly and prevent bottlenecks.

• Ensure safety and compliance

Floor graphics can enhance safety by marking emergency exits and safe routes. They can indicate fire escape routes and assembly points, ensuring compliance with safety regulations.

Floor stickers can also support accessibility by indicating routes and facilities for people with disabilities. Clear markers for ramps, elevators and accessible restrooms ensure that all visitors can navigate the space comfortably and independently.

• Grab attention and convey information

Floor graphics are a highly underrated and cost-effective marketing technique. Unlike traditional signage that might blend into the background, these decals are unexpected and eye-catching, ensuring visitors notice them as they walk through the store.

Floor stickers can be strategically placed in high-traffic areas, such as aisles, store entrances or near checkout counters, to promote new products or special promotions.
They can be customised to match your brand’s overall aesthetic, using vibrant colours, bold fonts and logos. With custom floor graphics, you can differentiate your brand and create a lasting impression.

Floor decals are easy to apply and remove, making them ideal for advertising events or limited-time offers. You can easily swap them out to reflect seasonal themes, trends or marketing campaigns. This approach keeps your space fresh and engaging without the need for permanent alterations.

• Revitalise rooms and add artistic flair

Beyond their use as signage and advertising tools, floor graphics can also serve as decorative elements.

Large floor stickers can be printed to mimic the look of tiles or wood panelling, providing the appearance of custom flooring at a fraction of the cost. Additionally, decorative floor graphics can serve as stylish accents, adding a unique, personalised touch to any room.

For themed environments such as exhibitions, events or themed spaces, floor decals bring these settings to life. They add an extra layer of detail and immersion, making it more captivating and enjoyable for visitors.

• Help save floor space

Poorly placed standees and displays often obstruct walkways and block traffic. Floor stickers, however, are ideal for limited spaces, as they optimise unused floor areas and ensure your message stands out without causing any disruptions.

Tips for using floor graphics effectively

Here are some best practices to help you get the most out of these products:

• Consider strategic placement

Place floor graphics in high-traffic areas where they are most likely to be seen. For wayfinding, position them at key decision points to guide foot traffic effectively.

• Choose durable materials

Choose materials with protective laminates to withstand wear and tear from foot traffic and cleaning. Opting for resilient materials also reduces the need for frequent replacements, increasing long-term cost savings.

• Use colours and designs that pop

Bright, bold decals are a surefire way to capture attention as visitors walk through your space. Opt for vibrant hues, sharp contrasts and unique shapes that are impossible to miss.

• Ensure clear and concise messaging

Use simple language and large, legible text so that customers can quickly understand the information while walking by.

• Perform regular inspections

Over time, even the most durable graphics will show signs of wear and tear. Once they start fading, peeling or cracking, it’s time for a replacement. Tears, cuts or scuffs can make the stickers look unprofessional and may even pose a safety hazard.

Elevate your space with premium floor graphics

When it comes to floor graphics, choosing premium quality products ensures greater durability and maximises your return on investment.

At Creative Graphic Supplies, we deliver high-quality print media and sign materials for diverse applications. Most materials in our collection are compatible with latex, solvent, aqueous and UV-curable ink technologies.

Boasting over 80 years of experience, we are Brisbane's premier source of digital, display and graphic supplies. Order online or reach out to our friendly team for expert product advice today.